Brand Creative

Brand Creative is about crafting a visual and conceptual language that resonates with the target audience and conveys the unique personality and values of your brand.

4.
Visual
Identity

Your visual identity is your brand’s face to the world. It encompasses all visual elements and design components that collectively communicate your brand’s identity, personality, and values to your audiences. 

Central to a strong brand is a unique and well-designed visual identity

Brand Naming

One of the first elements to consider is your brand name. It may be that a change is required, or perhaps a completely new one is needed. Through brainstorming techniques and creative discussions, ideas are formed and thoroughly tested. It must be unique and distinctive and reflect your brand’s mission, value, vision, and unique selling points. It needs to stand out in your market and connect with your audience. It must also be available across the multitude of platforms where it is to be seen. There are also legal considerations to ensure the name is available and can be protected.

It’s a process that can take weeks or even months to get right, but highly rewarding when it falls into place.

Visual Identity Design

Your visual identity design serves as an expression of your brand’s unique essence and helps distinguish you from your competitors. Your visual identity needs to be unique and should reflect your brand attributes and connect visually and emotively with your selected audience. With a clear Brand Strategy, the design phase will be easier.

The visual Identity plays an important role in developing loyalty – through consistently delivering cohesive visual messages, the connection and trust are built that becomes a foundation for your brand’s success. The minimum elements that need to be considered as part of your Visual Identity include your Logo Design, Colour Palette and Typography.

Visual Brand Assets

Your brand assets are a series of elements that, when combined, deliver your Visual Identity across multiple platforms. They become part of a larger suite of brand assets that you can access to deliver your brand story effectively and emotively.

They may include: Iconography, Infographics, Photography, Videography, Signage, Wayfinding, Environmental Graphics, Packaging, Digital Design, and Motion Graphics.

Visual Brand Guidelines

Your Visual Brand Guidelines are created to maintain consistency across multiple platforms when creating and delivering your brand assets. It should supply clear instructions and examples on how to best use your brand assets and visual components.

The Brand Guidelines can also be used to help educate and inspire your team around your brand strategy and to highlight the importance of following the guidelines to maintain integrity for the brand identity.

5.
Digital
Design

The digital design stage includes the planning, design and development of your website. It also covers your wider presence online, which includes any social media platforms and any other presence you may have online. Identifying the type of website you need is crucial because websites exist to serve a specific purpose and are designed and developed in many different ways. That will mean adopting a different approach and budget when designing and building your website.

Plan, design & build an effective website and a strong online presence

1. Web Planning – UX (User Experience)

Once a full brief has been agreed upon, with clear goals for the website, we will agree on a scope of work. A site map is developed to provide an overview of the structure and pages within the site. It’s important to ensure the site or online product is designed to deliver a rewarding and positive experience. This is known as UX – User Experience.

UX is focused on a user’s overall experience while interacting with your website or online tool. It encompasses all aspects of the user’s interaction, including usability, accessibility, functionality, aesthetics, and emotional response and aims to create experiences that are user-centered, intuitive, efficient, and delightful. By focusing on users’ needs, behaviours, and emotions, UX design enhances satisfaction, usability, and engagement, ultimately contributing to the success and competitiveness of your website.

Website Planning starts with a Site Map, Navigation and Wireframes. Using the Research and knowledge of your Brand Audiences and Customer Personas, we’ve developed in your Brand Strategy, Customer Journey Maps, and Information Architecture plans to outline your audiences’ interactions online.

3. Web Development & Hosting

Once the Design Layouts are approved and the content is created, we can move forward to the Web Development phase. We develop a CMS (Content Management System) site in WordPress using the DIVI framework. The sites are easy to use and manage swell as being fully customisable to suit your Visual Brand Identity. Once it’s built, we’ll ensure you are competent to whatever degree you wish to maintain your website.

Content Population is another consideration – this is the time it takes to import the Content into the site. Some websites contain a lot of content and can take significant time to import. It can be done as part of the Web Development, or example content can be imported, and training can be taken to allow you to do the remainder yourself.

2. Web Design – UI (User Interface)

Once the Web Planning is approved, we move into the Web Design phase. Here, we focus on the visual and interactive elements of your digital experience – the User Interface (UI). UI design focuses on creating intuitive, aesthetically pleasing, and functional interfaces that allow for effective user interactions and enhance the overall user experience.

Following your Visual Brand Guidelines Design and being mindful of your Brand Audiences, careful consideration is given to the layout, typography, colour schemes, accessibility, consistency, visual and interactive elements, motion and graphics. Full design layouts are viewable before we move to Web Development.

An important element to consider here is the Content Creation – which refers to the creation of the actual Content that will be on the site. This takes significant time and focus and can cause bottlenecks in the creation of your Website. It is often underestimated and often overlooked altogether! Content for your website may include Blog Content, Pillar Content or Information, Copy, Images, Graphics, Videography, Motion Graphics and Photography.

Creating your content is covered more in this article HERE.

Wider Digital Presence

Your website is just one element of your overall digital presence, so it’s important to remember your brand is seen across multiple platforms online. Having control over what is delivered and how it looks ensures your brand’s integrity is upheld, and you are connecting well with your relevant audiences.

To do this, we take time to ensure that your digital platforms are consistent and accurately and professionally reflect your brand. This may include any Landing Pages, Social Media Platforms or Digital Marketing tools and Training Platforms on which you may appear or be delivering your products or services.

6.
Content
Creation

The purpose of Content Creation is to create and share relevant, engaging content that is appealing and relevant to your target audience. Ensuring you deliver the right information to the right people in the right place at the right time. Having a clear content strategy comes first, followed by a plan as to how best to create and deliver the content across your platforms consistently. Content creation can include a wide range of material that helps you to best deliver your brand stories and USP’s.

Create and share engaging content that is relevant to your audiences

Content Strategy & Planning

Having a Content Strategy & Plan allows you to create and deliver the best content for your audience. Content marketing is a strategic approach to marketing that centres on creating and distributing valuable, relevant, and consistent content to attract and retain your defined audience. The ultimate goal is to achieve a desired customer activity.

The content is designed to channel a person through their customer journey from Awareness, Consideration through to Purchase and Ongoing Customer Care. This is also known as a Sales Funnel. To achieve this, you need to create content that is relevant to your audience at whatever stage they are at. Answering their questions and building trust as they consume each piece of content.

Content Creation & Copywriting

Content is required to populate your website and Content Marketing plan.

Content can take various forms, including blog posts, articles, videos, podcasts, infographics, eBooks, whitepapers, case studies, webinars, and social media posts. The content should be informative, entertaining, and valuable to your audience. Producing this content often entails Copywriting, and it’s important to produce professional, quality copy that is written with your audience in mind. Using language, Tone of Voice and Communication that is clear, relevant and engaging means you will connect and inspire your audience to take the required action or build the desired relationship.

Creating content can be time-consuming, and it’s an ongoing requirement, so it’s important you have a plan in place to maintain consistency and also develop content that is manageable for your resources. Some companies employ full time content creators, others manage it in-house.

Illustration, Infographics, Photography

We mentioned the need for Brand Assets, which may include elements such as Illustration, Infographics or Photography. Once a Visual Design style that aligns with your Visual Identity has been developed, planning and crafting this content can be considered.

We can assist you in engaging a professional illustrator or photographer to ensure the level of professionalism and required brand style is achieved. You will be able to develop a unique style that becomes synonymous with your brand and helps you create a unique brand that stands out in your market.

Videography, Production Management

Videography is a widely used approach to produce video content that can be used across multiple platforms. Videos can be produced to introduce your Company, to deliver your unique process, to promote products and services and to deliver specific messages. Videos can be in-depth productions with scripts, talent, voice-overs and art directed, or they can be simple, fun and engaging content that delivers a more personal and candid message. It all comes down to the messages you aim to send and to whom.

Having re-purposable content is a good idea, as one piece of content can be used in multiple locations and viewed many times. For example, one video clip can be split and utilised many times across different platforms to deliver a different perspective.

Managing Video Production can be complex but there are also many ways for you to achieve great and effective content with your own resources with some forward planning.

Ready to explore more of the Brand Plan journey?

Understand the Brand Creative Services

Logo Design
Graphic Design
Packaging Design
Print Production
Tone of Voice

Website Design
Website Development
Content Management Solution (CMS)
Domain Name Registration

Copywriting + Editing
Content Strategy + Creation
Social Media Content Development
Video Production
Photography + Art Direction

More about Logo Design

Your Logo or Logotype is a crucial aspect of your brand identity. It represents a visual symbol that encapsulates the essence of your brand, and will be one of the first interactions a customer will have with your brand. A well-designed logo should be memorable, versatile, and communicate your brand’s quality, values and personality. It must also be practical and fit for purpose across multiple platforms both digital and print. 

Careful consideration to the target audience should be central to the design process, ensuring they will connect and relate to the visual style.

What is Graphic Design?

Graphic design is a versatile field that encompasses many areas of visual communication. Your visual identity is shared across a multitude of mediums and platforms and a graphic designer is skilled at developing design solutions that deliver impactful and memorable comunication to a desired audience. Graphics Design may encompass Logo Design, Web Design, Design for Print, Visual Identity Design, Packaging Design, Signage and Environmental Graphics, Motion Graphics, Illustration and Typography. Your brand may require some or all of these elements and an experienced Graphic Designer will be able to produce professional, creative results that deliver a cohesive and compelling brand story.

Tone of Voice

The tone of voice refers to the way in which a brand or individual communicates with their audience through written or spoken messages. It encompasses the style, personality, and attitude conveyed through language and messaging. Values and personality are conveyed through your Tone of Voice and can be expressed through valrious channels such as advertising, social media, website content, customer sales and service, PR, publicity and internal communications.

A well defined Brand Voice will help to build a relatable brand – when you speak in a tone of voice your customer understand and relates to, it helps to establish trust and build rapport – even before you meet anyone!

CMS (Content Management Solution)

CMS stands for Content Management System. It is a software platform or application that allows users to create, manage, and publish digital content on the web without requiring advanced technical skills or knowledge of coding. Many website are now built on a CMS platform as it allows for ease of use when making updates or annding content without requiring technical Web Developers’ skills.

Domain Name Registration

Domain name registration is the process of securing and reserving a unique web address (domain name) for a website on the internet. It can be an intimidating process when done for the first time, we can assist you – the process looks likes this:

The first step is to select a domain name that reflects your brand, business, or website content. The domain name should be easy to remember, relevant to your website’s purpose, and preferably include keywords related to your industry or niche. Once you have chosen a domain name, you need to check its availability to ensure that it has not already been registered by someone else. 

You can then register the domain name through a domain registrar is a company or organization accredited to manage domain name registration services. Domain names can be registered for a specific period, usually ranging from one to ten years. After registering your domain name, you need to configure the Domain Name System (DNS) settings to point the domain to your web hosting provider’s servers. This allows visitors to access your website by typing your domain name into their web browsers. Domain names need to be renewed periodically to prevent expiration and loss of ownership. 

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