Want to make space to work on your brand? One of the most common complaints I hear from clients and colleagues is a lack of time to focus on branding and marketing. • They’d rather be doing ‘what they do’ than working on their branding and marketing.• They’re also...
When you're committed to your craft or passionate about delivering great work, you might be spending more time DOING your work than you do PROMOTING it. Chances are your brand is letting you down and not showing the world your unique story, your talent or your ideas....
It seems that every day we wake up to a new challenge in business (and life) right now. With the amount of uncertainty in the world in so many areas, it's no wonder it's causing us stress and doubt. Your brand can be a pillar of safety and certainty in an uncertain...
When someone asks me - what do you think of my logo? I always have to ask more questions before I can answer with confidence. Because it’s not about what I think, or even what you think, it’s always about what your customers think. A Brand Visual Identity should be...
The importance of organic social media. Regardless of the size of your business, small or large, social media gives you the ability to connect with your customers, increase brand awareness, and establish yourself as an industry expert. If you’re questioning the...
If you’re like many of our clients, you may find the content development process a little overwhelming or intimidating. Where do I start? How do I know if I’m doing it right? Here’s a snapshot of the process to get you...
Sometimes a quote comes along that really jumps out at you. I noticed this quote recently and it resonated with me, and after sharing it with colleagues, it resonated with them too.I think it’s because I, like most people, have a tendency to allow distractions to...
Why a strong and clear brand will help you market your business with more confidence. In meetings where we are discussing marketing, I often find that even though a business owner may be highly accomplished at what they do, and truly capable of delivering outstanding...
Finding time to work on your own brand is hard, I know. Here Are Some Reasons Why You Might Not be Working on Your Brand. It's important but not 'urgent'. A nice to have, not a must-have. You're not ready … yet – it can wait. You're too busy working on your clients'...
Part of what we do here at ECD is to help business owners RE-THINK their business approach and never has it been so important to consider re-thinking the way you do business right now. As we navigate our way through one of the most challenging times in history, we are...