The Brand Blog

Brand Strategy

Why you need a strong & individual Brand Visual Identity

Why you need a strong & individual Brand Visual Identity

When someone asks me - what do you think of my logo? I always have to ask more questions before I can answer with confidence. Because it’s not about what I think, or even what you think, it’s always about what your customers think. A Brand Visual Identity should be...

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The Importance of Organic Social Media in 2021

The Importance of Organic Social Media in 2021

The importance of organic social media. Regardless of the size of your business, small or large, social media gives you the ability to connect with your customers, increase brand awareness, and establish yourself as an industry expert. If you’re questioning the...

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Focus on what you care about

Focus on what you care about

Sometimes a quote comes along that really jumps out at you. I noticed this quote recently and it resonated with me, and after sharing it with colleagues, it resonated with them too.  I think it’s because I, like most people, have a tendency to allow distractions to...

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Are you delivering your brand with confidence?

Are you delivering your brand with confidence?

Why a strong and clear brand will help you market your business with more confidence. In meetings where we are discussing marketing, I often find that even though a business owner may be highly accomplished at what they do, and truly capable of delivering outstanding...

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It’s time to re-think the way we do business

It’s time to re-think the way we do business

Part of what we do here at ECD is to help business owners RE-THINK their business approach and never has it been so important to consider re-thinking the way you do business right now. As we navigate our way through one of the most challenging times in history, we are...

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8 Reasons for Rebranding. Why it Might be Time to Rebrand?

8 Reasons for Rebranding. Why it Might be Time to Rebrand?

  Embarking on a rebrand is not something you want to do every day, but sometimes it is something that is left on the back burner for too long and not addressed – for various reasons! However, there are specific reasons for rebranding that should seriously make...

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