The Brand Blog

Brand Clarity

How do you find time to work on your brand?

How do you find time to work on your brand?

Want to make space to work on your brand? One of the most common complaints I hear from clients and colleagues is a lack of time to focus on branding and marketing. • They’d rather be doing ‘what they do’ than working on their branding and marketing.• They’re also...

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Is your brand letting you down?

Is your brand letting you down?

When you're committed to your craft or passionate about delivering great work, you might be spending more time DOING your work than you do PROMOTING it. Chances are your brand is letting you down and not showing the world your unique story, your talent or your ideas....

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Focus on what you care about

Focus on what you care about

I noticed this quote recently, and it resonated with me. After sharing it with colleagues, I noticed that it resonated with them, too. I think it's because we all tend to allow distractions to creep in, potentially taking us off course and threaten to derail our...

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It’s time to re-think the way we do business

It’s time to re-think the way we do business

Part of what we do here at ECD is to help business owners RE-THINK their business approach and never has it been so important to consider re-thinking the way you do business right now. As we navigate our way through one of the most challenging times in history, we are...

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At the heart of every good brand is the truth

At the heart of every good brand is the truth

An authentic brand tells the truth about who you are, what you do, who you are not and how what you do can help the people that need or want you. It’s what makes you, ‘YOU’ that makes your brand different. Today, more than ever, people will see through businesses and...

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