Want to make space to work on your brand? One of the most common complaints I hear from clients and colleagues is a lack of time to focus on branding and marketing. • They’d rather be doing ‘what they do’ than working on their branding and marketing.• They’re also...
When you're committed to your craft or passionate about delivering great work, you might be spending more time DOING your work than you do PROMOTING it. Chances are your brand is letting you down and not showing the world your unique story, your talent or your ideas....
It seems that every day we wake up to a new challenge in business (and life) right now. With the amount of uncertainty in the world in so many areas, it's no wonder it's causing us stress and doubt. Your brand can be a pillar of safety and certainty in an uncertain...
Sometimes a quote comes along that really jumps out at you. I noticed this quote recently and it resonated with me, and after sharing it with colleagues, it resonated with them too.I think it’s because I, like most people, have a tendency to allow distractions to...
Finding time to work on your own brand is hard, I know. Here Are Some Reasons Why You Might Not be Working on Your Brand. It's important but not 'urgent'. A nice to have, not a must-have. You're not ready … yet – it can wait. You're too busy working on your clients'...
Part of what we do here at ECD is to help business owners RE-THINK their business approach and never has it been so important to consider re-thinking the way you do business right now. As we navigate our way through one of the most challenging times in history, we are...
Embarking on a rebrand is not something you want to do every day, but sometimes it is something that is left on the back burner for too long and not addressed – for various reasons! However, there are specific reasons for rebranding that should seriously make you...
An authentic brand tells the truth about who you are, what you do, who you are not and how what you do can help the people that need or want you. It’s what makes you, ‘YOU’ that makes your brand different. Today, more than ever, people will see through businesses and...