The Brand Blog

Brand Clarity

How do you find time to work on your brand?

How do you find time to work on your brand?

Want to make space to work on your brand? One of the most common complaints I hear from clients and colleagues is a lack of time to focus on branding and marketing. • They’d rather be doing ‘what they do’ than working on their branding and marketing.• They’re also...

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Is your brand letting you down?

Is your brand letting you down?

When you're committed to your craft or passionate about delivering great work, you might be spending more time DOING your work than you do PROMOTING it. Chances are your brand is letting you down and not showing the world your unique story, your talent or your ideas....

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Focus on what you care about

Focus on what you care about

Sometimes a quote comes along that really jumps out at you. I noticed this quote recently and it resonated with me, and after sharing it with colleagues, it resonated with them too.I think it’s because I, like most people, have a tendency to allow distractions to...

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It’s time to re-think the way we do business

It’s time to re-think the way we do business

Part of what we do here at ECD is to help business owners RE-THINK their business approach and never has it been so important to consider re-thinking the way you do business right now. As we navigate our way through one of the most challenging times in history, we are...

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8 Reasons for Rebranding. Why it Might be Time to Rebrand?

8 Reasons for Rebranding. Why it Might be Time to Rebrand?

Embarking on a rebrand is not something you want to do every day, but sometimes it is something that is left on the back burner for too long and not addressed – for various reasons! However, there are specific reasons for rebranding that should seriously make you...

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At the heart of every good brand is the truth

At the heart of every good brand is the truth

An authentic brand tells the truth about who you are, what you do, who you are not and how what you do can help the people that need or want you. It’s what makes you, ‘YOU’ that makes your brand different. Today, more than ever, people will see through businesses and...

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