Your brand can be a pillar of safety and certainty in an uncertain world

Your brand can be a pillar of safety and certainty in an uncertain world

It seems that every day we wake up to a new challenge in business (and life) right now. With the amount of uncertainty in the world in so many areas, it’s no wonder it’s causing us stress and doubt.

Your brand can be a pillar of safety and certainty in an uncertain world. 

We turn to products and people we know and people we trust in times of uncertainty, and that’s why it’s even more important to focus on building and maintaining your brand as best you can. There are many elements that can change, but if you focus on building a strong and trusted brand, YOU will be the one people will turn to when they are looking for reliability and certainty.

The best way to manage the constant changes is to focus on what we can have a level of control on – and let go of the rest.

“Do your best and let go of the rest…”

When it comes to your brand, there are many elements that you can maintain significant control over, and it makes sense to focus on those. 


Focus on building your brand around things you can reliably promise to deliver. It might be quite simple, but brands are built on trust and knowing your brand can do what it says it will, is essential to build brand loyalty.


Keeping a level of visual consistency to your brand gives your customers a feeling of safety.


Know your audience and speak to them. Use their language. Make them feel heard, and show them that you care. Stop trying to be everything to everyone, adding too many products or services trying to please everyone. 


Understand the basics of how and where your website is managed. Ensure whoever manages your website shares the essential information with you, so you can access your website whenever you need to. Don’t “I don’t understand that tech stuff excuse” Your website is too important to let go of control. Get your details in order, know where it’s hosted, get the passwords and be the owner – don’t rely on external companies to know it all and be the gatekeeper. 


Remember the big why of your brand – who are you helping, how do you make a difference? 


Having clear brand values will help you when you need to make changes or decisions. Check in with the bigger picture, aligning any decisions to your core values. Revisit your vision and mission regularly so you know where you’re going and why.


If you do decide to change course, manage the process carefully, being mindful of the impact on your customers. Multiple changes or snap decisions might be simply over-reacting to external factors, which may cause your customers to become unsettled. Make conscious changes directed by your bigger Brand Strategy.


Being too reliant on social media can be dangerous if you don’t really understand it and stay abreast of changes. Even then, you can be buffeted by sudden changes. If your brand has strong foundations, your customers will remain loyal. Developing your own website or being seen on multiple platforms is wise to ensure you don’t become too reliant on one platform.


External events don’t have to change the essence of WHO YOU ARE and what you do, just how you deliver it.

Take the time to focus on the foundations of your brand, and you will build a brand that is steady and safe. 

Focus on building customer loyalty wherever you can, and your brand is where they will turn to. 

Be the certainty in your customers’ lives; they need it right now.

Please share this article with anyone who you think could benefit.

If you’re interested in creating a brand you can deliver with confidence, we’d love to hear from you…email us here

Learn more about branding from our blog post Why is branding important



Focus on what you care about

Focus on what you care about

Sometimes a quote comes along that really jumps out at you. I noticed this quote recently and it resonated with me, and after sharing it with colleagues, it resonated with them too.
I think it’s because I, like most people, have a tendency to allow distractions to creep in. I know it’s also because it’s time to look at how I’m spending my time and to tune in with what I care about. Focus on what you care about.

Slipping into auto-pilot – is a real danger, getting the work done, picking up work that comes along. At this time of year, it’s a great time to take a quick check on where your time is being focused.

I enjoy working with ‘passionate professionals’, – I’m inspired by the level of commitment and enthusiasm they maintain. It’s clear to see that they care deeply about the work they do. They care about the level of service, the quality of their workmanship or the people they serve. They care about the impact of their actions and they care about the world around them. And the results show in their business and the success of their brand. Their business is about more than making money – it’s about changing and improving lives.


But distraction can be a common enemy to us all.

The most successful people – with the most successful brands, are motivated by something that drives them – something greater than paying the bills. And they don’t allow distractions to take them off track. They focus on what they care about.
It doesn’t make sense to spend your time on things you don’t care about.
That doesn’t mean you avoid everything you don’t want to do … 

It just means you make sure you focus mainly on the actions that are meaningful, purposeful and enjoyable!

Sure, there are plenty of actions that need to be done that you may not enjoy very much. That doesn’t mean you don’t care about them! In fact you’ll enjoy them more when you have a positive reason for doing them and have clarity around how they will benefit you and your business.
Building a brand takes time, energy and focus and that time should be enjoyable and purposeful. Staying mindful and allowing time to reflect and ask the important questions gives us the clarity we need to make the right decisions. And it means we are more likely to stay focused on the things that matter most.

Take a few minutes to reflect on your business – where your time is being spent? 

  • Are you clear on your brand – why you do what you do?
  • What do you care about? Do your daily actions reflect that?
  • Do you spend your time on things that matter to you? 
  • Where are you being distracted in your business? What are you doing that doesn’t serve you or your business any more?
  • What can you change that will bring your actions more in line with your values?

 Email us here – we’d love to hear from you!

If you’re experiencing growth or change, or feel your brand could use some fresh inspiration, check out this article on rebranding  – 8 reasons why it might be time to rebrand

Please share this article with anyone who you think could benefit.

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