The Brand Blog

Understanding Branding

How do you find time to work on your brand?

How do you find time to work on your brand?

Want to make space to work on your brand? One of the most common complaints I hear from clients and colleagues is a lack of time to focus on branding and marketing. • They’d rather be doing ‘what they do’ than working on their branding and marketing.• They’re also...

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Is your brand letting you down?

Is your brand letting you down?

When you're committed to your craft or passionate about delivering great work, you might be spending more time DOING your work than you do PROMOTING it. Chances are your brand is letting you down and not showing the world your unique story, your talent or your ideas....

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What type of website do you need?

What type of website do you need?

If 'building a website' is on your to-do list, before you do anything, you might want to review this list and get some clarity on exactly what type of website you need. Identifying the type of website you need is crucial because websites serve specific purposes and...

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Are you delivering your brand with confidence?

Are you delivering your brand with confidence?

Why a strong and clear brand will help you market your business with more confidence. In meetings where we are discussing marketing, I often find that even though a business owner may be highly accomplished at what they do, and truly capable of delivering outstanding...

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At the heart of every good brand is the truth

At the heart of every good brand is the truth

An authentic brand tells the truth about who you are, what you do, who you are not and how what you do can help the people that need or want you. It’s what makes you, ‘YOU’ that makes your brand different. Today, more than ever, people will see through businesses and...

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