Want to make space to work on your brand? One of the most common complaints I hear from clients and colleagues is a lack of time to focus on branding and marketing. • They’d rather be doing ‘what they do’ than working on their branding and marketing.• They’re also...
When you're committed to your craft or passionate about delivering great work, you might be spending more time DOING your work than you do PROMOTING it. Chances are your brand is letting you down and not showing the world your unique story, your talent or your ideas....
If 'building a website' is on your to-do list, before you do anything, you might want to review this list and get some clarity on exactly what type of website you need. Identifying the type of website you need is crucial because websites serve specific purposes and...
Why a strong and clear brand will help you market your business with more confidence. In meetings where we are discussing marketing, I often find that even though a business owner may be highly accomplished at what they do, and truly capable of delivering outstanding...
Finding time to work on your own brand is hard, I know. Here Are Some Reasons Why You Might Not be Working on Your Brand. It's important but not 'urgent'. A nice to have, not a must-have. You're not ready … yet – it can wait. You're too busy working on your clients'...
In my role as a brand consultant and creator, I take particular care and pride in developing authentic brands that are authentic and real. We go to great depths to get to know our clients, their work and offering so we can create a brand that truly aligns with them...
Embarking on a rebrand is not something you want to do every day, but sometimes it is something that is left on the back burner for too long and not addressed – for various reasons! However, there are specific reasons for rebranding that should seriously make you...
An authentic brand tells the truth about who you are, what you do, who you are not and how what you do can help the people that need or want you. It’s what makes you, ‘YOU’ that makes your brand different. Today, more than ever, people will see through businesses and...