If you’re like many of our clients, you may find the content development process a little overwhelming or intimidating. Where do I start? How do I know if I’m doing it right? Here’s a snapshot of the process to get you started.
The Importance of Having a Digital Content Strategy
Simply producing volumes of content will not do the trick. Producing well-defined results over time requires having an effective content strategy in place. Recent data released by HubSpot reveals that close to 70% of businesses actively invest in content marketing, and this is not without reason.
Benefits of Developing a Content Strategy
- Developing a good content strategy helps attract and retain customers
- It also plays an important role in boosting search engine rankings.
- Having a clear strategy allows you to focus your efforts towards a defined goal to achieve measurable results.
- And effectively manage all the media that you use, be it in the form of blog posts, social media posts, videos, presentations, or podcasts.
Now, learn about how to create a content marketing strategy below.
Laying the Groundwork for Content Development
Before developing a content strategy, you need to pay attention to a few aspects.
Look for the Target Audience for Your Content.
Who is and how big is your target audience? Does it include multiple demographics? How can you target each audience?
Show the Problem Your Business Solves?
What problem does your product or service solve? Address this in your content creation.
Identify the USP of Your Brand
In a typical sea of competition, what is the unique selling proposition (USP) of your offering?
Pick a Format for Content Creation
How do you plan to present content to your target audience? Would it be in the form of videos, infographics, or blog posts?
Select the Medium to Implement Your Digital Content Strategy
Which mediums do you wish to use to post your content? Moving beyond social media platforms such as Facebook, Instagram, and Twitter, your options for a content development platform also include a website with a blog, YouTube, LinkedIn, and more.
4 Steps to Get Your Content Development Process Started
Create Quality Content With Well Defined Goal
You need to define the purpose of creating content ahead of time. For instance, are you trying to increase brand awareness, generate more leads, increase conversion, or retain existing customers through your digital content strategy? Once you identify your goals, formulating a content strategy becomes much simpler.
Identify Your Target Audience
Identifying your target audience gives you the means to come up with suitable content strategies. You can get valuable insight by delving into the types of websites your target audience already visits, the types of content it engages with, as well as the social media platforms it uses the most. Using Google Analytics and Google Demographics can help with this aspect.
Write Content in Your Niche
The online world is awash with content that provides little to no value. To make your content stand out, it is important that you provide unique and useful content. Once you find your niche, sticking to it gives you means to establish yourself as an expert in your realm.
Measure The Results of Your Content Strategy
When you post content, you also need to analyse its effect. Metrics that need your attention usually relate to consumption, social sharing, lead generation, and sales.
There are other measures you may employ in your content strategy, which include running regular audits, brainstorming for ideas, getting feedback from customers, creating a content calendar, and using a content management system (CMS).
If you would like more information or assistance with your content strategy we are here to help you with this, email me at [email protected]
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