I noticed this quote recently, and it resonated with me. After sharing it with colleagues, I noticed that it resonated with them, too. I think it’s because we all tend to allow distractions to creep in, potentially taking us off course and threaten to derail our direction.

When I recognise I’m getting distracted or lacking focus, I know it’s time to look at how I’m spending my time and tune in to and check in on what I really care about. And that’s what I’ve been doing recently. Because I don’t know about you, but I don’t want to spend my time on things I don’t care about.

“My clients care about the work they do, and I care about the success of their brands.”

I spend many hours working with clients building brands, and I’m inspired by the level of focus, commitment and enthusiasm they maintain. It’s clear to see that they care deeply about the work they do. They care about the level of service, the quality of their work or the people they serve. They care about the impact of their actions and the world around them. And the results show in their business and the success of their brand. Their business is about more than making money – it’s about changing and improving lives.

That’s why I care about their success.

They deserve to be seen and heard and to achieve their goals and visions.

When I start working with a client, I always start with ensuring they have Clarity around what they’re doing. It seems obvious right? But you’d be amazed at how many people are winging it out there. Putting stuff out there that they think someone might buy, or need, but not really knowing what it is, why they’re doing it and who it’s for! And not really clear about their motivation, or value behind it.

Once they know what they’re delivering and why and who they want to work with, they find it easier to maintain focus and commitment. They’ve identified their bigger why, developed a clear brand plan, and can confidently get on with delivering it!

Without clarity, maintaining focus can be very challenging.

If you’re questioning your direction, wondering why your motivation is waining and wondering why you’re doing what you’re doing – it might be time for a spot of clarity work.

Maybe you’re not seeing the growth or results you’d hoped for, and questioning if your efforts are worth it …

Maybe you’ve changed your course, or your lifestyle could be different, or life has thrown a curveball …

If you don’t have clarity, you won’t have the confidence to keep going and you might be contemplating giving up. DON’T – yet…

Take some time to renew your clarity and set sail for a new destination, or re-set your sails and get going again.

Getting clarity helps you to

  • Choose your course, start walking on your own path even if it’s scary
  • Carve out time to create and deliver your best work – not just do what comes along and spend your days fulfilling client briefs
  • Choose the best course of action every day – focus on what matters most
  • Make the best decisions for you, for now and the future
  • Enjoy your daily tasks, knowing they are taking you towards your bigger goals

Take a few minutes to reflect on your business. Where is your time being spent?

  1. Have you identified your Brand Values – the bigger reason why you do what you do?
  2. What do you really care about? Do your daily actions reflect that?
  3. Do you spend your time on things that matter most to you?
  4. Where are you being distracted in your business?
  5. What are you doing that doesn’t serve you or your business any more?
  6. What can you change that will bring your actions more in line with your values?

This has inspired me to take a fresh look at our business offerings.

I’ve developed a new program called. Brand Clarity for Growth Businesses

It’s a four step process that successfully and efficiently guides you to gaining that elusive Brand Clarity, so you can get on with matters most for you and your business. Interested in finding out more? I’d be happy to spend some time discussing some clarity ideas with you!

(Please share this article with anyone you think could benefit from it  🤩

Email us here – we’d love to hear from you!

If you’re experiencing growth or change, or feel your brand could use some fresh inspiration, check out this article on rebranding  – 8 reasons why it might be time to rebrand

Please share this article with anyone who you think could benefit.

Pin It on Pinterest

Share This