Sometimes a quote comes along that really jumps out at you. I noticed this quote recently and it resonated with me, and after sharing it with colleagues, it resonated with them too.
I think it’s because I, like most people, have a tendency to allow distractions to creep in. I know it’s also because it’s time to look at how I’m spending my time and to tune in with what I care about. Focus on what you care about.
Slipping into auto-pilot – is a real danger, getting the work done, picking up work that comes along. At this time of year, it’s a great time to take a quick check on where your time is being focused.
I enjoy working with ‘passionate professionals’, – I’m inspired by the level of commitment and enthusiasm they maintain. It’s clear to see that they care deeply about the work they do. They care about the level of service, the quality of their workmanship or the people they serve. They care about the impact of their actions and they care about the world around them. And the results show in their business and the success of their brand. Their business is about more than making money – it’s about changing and improving lives.
But distraction can be a common enemy to us all.
The most successful people – with the most successful brands, are motivated by something that drives them – something greater than paying the bills. And they don’t allow distractions to take them off track. They focus on what they care about.
It doesn’t make sense to spend your time on things you don’t care about.
That doesn’t mean you avoid everything you don’t want to do …
It just means you make sure you focus mainly on the actions that are meaningful, purposeful and enjoyable!
Sure, there are plenty of actions that need to be done that you may not enjoy very much. That doesn’t mean you don’t care about them! In fact you’ll enjoy them more when you have a positive reason for doing them and have clarity around how they will benefit you and your business.
Building a brand takes time, energy and focus and that time should be enjoyable and purposeful. Staying mindful and allowing time to reflect and ask the important questions gives us the clarity we need to make the right decisions. And it means we are more likely to stay focused on the things that matter most.
Take a few minutes to reflect on your business – where your time is being spent?
- Are you clear on your brand – why you do what you do?
- What do you care about? Do your daily actions reflect that?
- Do you spend your time on things that matter to you?
- Where are you being distracted in your business? What are you doing that doesn’t serve you or your business any more?
- What can you change that will bring your actions more in line with your values?
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If you’re experiencing growth or change, or feel your brand could use some fresh inspiration, check out this article on rebranding – 8 reasons why it might be time to rebrand
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