Elephant Creative Design worked with Terry to re-launch his suite of brands in 2017 to become the leading authority in residential property research and analysis in Australia.

What Terry Wanted

Terry Ryder is predominantly known for running an online business called Hotspotting.

As part of the research phase, we identified a need to develop a corporate brand: Ryder Property Research

We established another brand that fulfilled a need in the industry: Property U

The research phase identified Terry’s core Brand Values and Brand Personality, which was integral to developing his suite of brands as a strong family with cohesive brand strategy.

What we delivered

We developed a strong suite of brands, with a clean and bold shape at the heart of each icon. Colour coding the different entities ensured each brand has a strong identity but remained as part of the Ryder Property Group family.

A clear Brand Architecture was important to identify his growth strategy and allow his businesses to work side by side and independently to their relevant audiences.

Ryder Property Research continues to develop their suite of brands and businesses, delivering their research with consistency, authenticity and integrity. 

Scope of Work

Brand Strategy
Brand Identity Design
Publication Design
Web Design
llustrations

View More Work

Jacqui Perkins With you all the way
Woollam Constructions Working Together

In these challenging times, we need to rethink the way we do business.

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Once you have these 9 steps in place, everything else will follow more easily. Your direction will be clear, your decisions will be more confident and positive results will follow.

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We are a branding and design agency working with passionate, inspired business owners who have a bigger vision for their business.

What do you think of our logo?

When I first met Craig Percival (Director of then 'TF Woollam Son') in 2010  he asked me what I thought of their logo? What matters is not what I think of it, but whether it really reflects the quality, people and direction of the company - what their clients think of it. As we began to investigate, it was clear that their logo did not reflect the many years of quality workmanship and customer service that had been part of the Woollam story. So we set to work to get to the heart of this 136 year old company.

 

What do you think of our logo?

When I first met Craig Percival (Director of then 'TF Woollam Son') in 2010  he asked me what I thought of their logo? What matters is not what I think of it, but whether it really reflects the quality, people and direction of the company - what their clients think of it. As we began to investigate, it was clear that their logo did not reflect the many years of quality workmanship and customer service that had been part of the Woollam story. So we set to work to get to the heart of this 136 year old company.

 

A long and proud history

Woollam has a long and proud history, but their image was letting them down badly. With a mis-matched series of business cards spread across 4 offices in 2 states, they needed consistency badly. They also needed a fresh boost of confidence. Confidence in the great work they were delivering and had been delivering for nearly 100 years. Confidence in how they delivered their messages and to install confidence into their communications.

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