Brand Strategy
Brand Creative
Brand Marketing

Our process began with an in-depth research phase – including interviews with customers, team and directors. At the end of this process, it became apparent that a name change was required. The name selected highlighted their brand essence that is embedded in the way they approach their designs – putting ‘wellbeing’ for the end-users as a central focus to everything they do.

A highly adaptable graphic identity was developed that allowed us to visually deliver the four pillars of wellbeing throughout their messaging.

To re-launch the brand on social media platforms we focused on Facebook, Linkedin and Instagram. Their online presence is steadily growing through consistent, professional content.

  • The Brand snapshot gave a high-level overview of the key brand elements – provides a springboard for creativity and also a quick reference point.

  • These four attributes are the essence of Enrich Brand Personality. Each one contributes towards creating a unique, engaging and compelling story.

  • At the end of this process, it became apparent that a name change was required. The name selected highlighted their brand essence that is embedded in the way they approach their designs – putting ‘wellbeing’ for the end-users as a central focus to everything they do.

  • The new website is a detailed and accurate representation of Enrich Architecture’s high standards and attention to detail.

  • A clean, stylish design allows the projects to speak for themselves and a user flow delivers the complete story of who they are and what they stand for.

  • We assisted in briefing the photographer (Scott Burrows) to create new imagery that supported their new brand

“We wanted to build brand awareness to let everyone know we are here – we’ve been too modest in our presence in the industry and having these tools and new skills for marketing is going to go a long way in getting our name out there”

Tarah Jameson, Director Enrich Architecture

“We knew we were doing the right thing but our clients didn’t know, and we didn’t really know how important the work was that we were doing was until we started the rebranding process. We want our clients to see what we can do so we can keep doing what we do.”

Tarah Jameson, Director Enrich Architecture
Customer Research
Brand Workshop
Brand Naming
Brand Coaching
Brand Platform
Visual Identity Design
Graphic Design
Web Design
Web Development
Copywriting
Content Creation
Marketing Strategy
Digital Marketing
Social Media
Content Marketing

View More Work

Before you spend any more money or time on marketing or consultants, spend 10 minutes reviewing this easy-to-follow series and save yourself time and money in any future unplanned design and marketing endeavours.

Once you have these 9 steps in place, everything else will follow more easily. Your direction will be clear, your decisions will be more confident and positive results will follow.

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We are a branding and design agency working with passionate, inspired business owners who have a bigger vision for their business.

What do you think of our logo?

When I first met Craig Percival (Director of then ‘TF Woollam Son’) in 2010  he asked me what I thought of their logo? What matters is not what I think of it, but whether it really reflects the quality, people and direction of the company – what their clients think of it. As we began to investigate, it was clear that their logo did not reflect the many years of quality workmanship and customer service that had been part of the Woollam story. So we set to work to get to the heart of this 136 year old company.

 

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What do you think of our logo?

When I first met Craig Percival (Director of then ‘TF Woollam Son’) in 2010  he asked me what I thought of their logo? What matters is not what I think of it, but whether it really reflects the quality, people and direction of the company – what their clients think of it. As we began to investigate, it was clear that their logo did not reflect the many years of quality workmanship and customer service that had been part of the Woollam story. So we set to work to get to the heart of this 136 year old company.

 

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A long and proud history

Woollam has a long and proud history, but their image was letting them down badly. With a mis-matched series of business cards spread across 4 offices in 2 states, they needed consistency badly. They also needed a fresh boost of confidence. Confidence in the great work they were delivering and had been delivering for nearly 100 years. Confidence in how they delivered their messages and to install confidence into their communications.

We work with great people, who are doing really great things – and they constantly inspire us. That’s why we’re committed to helping them get their good stuff out there! Our Elephant Tales will introduce you to the work that goes into their brands.

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