Brand Strategy
Brand Creative
Brand Marketing

Our goal was to position ILP in a clear and unique space in the minds of their members and potential members, with an identifiable brand that allowed them to get maximum appropriate price for memberships.

We created a new visual identity that was bold, confident and more mature. A suite of logo styles and graphic assets built a more sophisticated and dynamic image that was adaptable and interesting - building the credibility for new and existing members.

Our focus was on expanding awareness of the ILP brand and it's offerings, whilst building memberships and launching a new program.

Customer Research
Brand Workshop
Brand Naming
Brand Coaching
Program Development
Product Development
Brand Platform
Visual Identity Design
Graphic Design
Publication Design
Web Design
Illustrations
Copywriting
Content Creation
Marketing Strategy
Digital Marketing
Email Marketing
Social Media
SEO
Content Marketing

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