ILP Asia Pacific is the leading trusted industry body in Asia Pacific for learning and performance professionals that is setting new standards in the L&D industry.
ILP were looking to build more credibility and provide clarity for members – communicate the value and services they offer to existing and potential members.
Brand Strategy
Brand Creative
Brand Marketing
Our goal was to position ILP in a clear and unique space in the minds of their members and potential members, with an identifiable brand that allowed them to get maximum appropriate price for memberships.
We created a new visual identity that was bold, confident and more mature. A suite of logo styles and graphic assets built a more sophisticated and dynamic image that was adaptable and interesting - building the credibility for new and existing members.
Our focus was on expanding awareness of the ILP brand and it's offerings, whilst building memberships and launching a new program.
We chose John and Sandy from Elephant Creative Design to help us build our brand. We were confident we offered the best value as an industry body but still struggled with being recognised. We needed a stronger brand that fitted with our credibility and what we were about.
Over the last 12 months, we have seen a definite shift in our brand recognition and have received a lot of compliments and positive feedback. The strong new brand and key messages reinforce our focus, and it certainly has helped to gain more market presence in the learning and development industry.Our overall experience working with John and Sandy has been extremely beneficial and has helped us be more professional, focused, and determined in our messaging.
I would recommend this investment and give them a 10 out of 10 for helping to create our new brand. The detailed process gave us a wonderful insight into how ILP was perceived by our members and the wider L&D community and what we needed to focus on.
We chose John and Sandy from Elephant Creative Design to help us build our brand. We were confident we offered the best value as an industry body but still struggled with being recognised. We needed a stronger brand that fitted with our credibility and what we were about.
Over the last 12 months, we have seen a definite shift in our brand recognition and have received a lot of compliments and positive feedback. The strong new brand and key messages reinforce our focus, and it certainly has helped to gain more market presence in the learning and development industry.Our overall experience working with John and Sandy has been extremely beneficial and has helped us be more professional, focused, and determined in our messaging.
I would recommend this investment and give them a 10 out of 10 for helping to create our new brand. The detailed process gave us a wonderful insight into how ILP was perceived by our members and the wider L&D community and what we needed to focus on.
We chose John and Sandy from Elephant Creative Design to help us build our brand. We were confident we offered the best value as an industry body but still struggled with being recognised. We needed a stronger brand that fitted with our credibility and what we were about.
Over the last 12 months, we have seen a definite shift in our brand recognition and have received a lot of compliments and positive feedback. The strong new brand and key messages reinforce our focus, and it certainly has helped to gain more market presence in the learning and development industry.Our overall experience working with John and Sandy has been extremely beneficial and has helped us be more professional, focused, and determined in our messaging.
I would recommend this investment and give them a 10 out of 10 for helping to create our new brand. The detailed process gave us a wonderful insight into how ILP was perceived by our members and the wider L&D community and what we needed to focus on.
Customer Research
Brand Workshop
Brand Naming
Brand Coaching
Program Development
Product Development
Brand Platform
Visual Identity Design
Graphic Design
Publication Design
Web Design
Illustrations
Copywriting
Content Creation
Marketing Strategy
Digital Marketing
Email Marketing
Social Media
SEO
Content Marketing
