Brand Strategy
Brand Creative
Brand Marketing

As part of the research phase, we identified Jacqui’s Brand Values and Brand Personality. This was transformed into visuals that brought her strong and dynamic presence alive and allowed her to connect to her audience with powerful communication that reflected her true essence.

Now Jacqui can proudly deliver her true self via her brand, with a comprehensive suite of tools that paint a clear picture worthy of the results she achieves for her clients. With a bright, colourful, yet organised brand, Jacqui can deliver impact and personality through her material, both printed and online.

We have supported Jacqui through launching and marketing her programs and services.

  • Jacqui’s Values play a strong and vital part in her brand deliver and we wanted to ensure they came through strongly in her brand visual identity.

  • We assisted Jacqui in defining and creating her six core topics. This helps deliver her material more clearly and succinctly.

  • The biggest strength Jacqui has is her unique and dynamic personality.

  • This volume scale was developed to assist Jacqui with her Customer Journey.

  • Jacqui’s visual identity is bold and vibrant and translates well onto printed material, to help her deliver her powerful presentations.

  • This suite of illustrations supports her visual delivery, depicting key messages in her coaching.

  • Bright, bold and vibrant –  a palette of colours that matches jacqui’s personality.

  • These patterns are derived from Jacqui’s South African heritage, that plays an important in Jacqui’s brand story.

  • Fun, energetic designs assist in the creation of presentations that deliver her powerful messages.

  • A series of workbooks, tools and templates was created to support Jacqui’s teaching materials.

  • Simple but memorable, these cards are used in Jacqui’s workshops to connect personally with each individual attendee.

  • A professional, powerful and cohesive brand identity that comes together to deliver memorable materials for a memorable performance.

  • We developed a comprehensive website that delivers Jacqui’s complete story, online offerings and a blog.

  • We write and send a monthly e-news called WOW – Words of Wisdom. This is an inspirational piece of communication to keep in touch with her clients.

  • We keep Jacqui top of mind by creating and distributing regular content on Social Media.

  • We have worked with Jacqui to develop a strong online learning platform with videos, tools and templates, that allowed her to shift and offer ‘blended learning’ solutions.

“I can wholeheartedly recommend Sandy for not only capturing my essence in my branding, but also finding the language, the visuals and the forums to communicate my brand and my client offering to my specific target audience”.

Jacqui Perkins

“A number of clients and people in my social and professional network have commented on how much they love my brand. They have observed that the branding is powerful and represents me perfectly in offering a fun, energetic and professional service. Sandy really took the time to understand the brief and come up with creative and well thought through solutions to communicate my product”.

Jacqui Perkins

“I LOVE LOVE LOVE it – you are such a superstar!!! Thank you so much for your wisdom and advice and support today – feel a million times better!”

Jacqui Perkins
Customer Research
Brand Workshop
Brand Coaching
Program Development
Product Development
Brand Platform
Visual Identity Design
Graphic Design
Publication Design
Web Design
Web Development
Video and Photo Direction
Illustrations
Copywriting
Content Creation
Marketing Strategy
Digital Marketing
Email Marketing
Social Media
Content Marketing

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Before you spend any more money or time on marketing or consultants, spend 10 minutes reviewing this easy-to-follow series and save yourself time and money in any future unplanned design and marketing endeavours.

Once you have these 9 steps in place, everything else will follow more easily. Your direction will be clear, your decisions will be more confident and positive results will follow.

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We are a branding and design agency working with passionate, inspired business owners who have a bigger vision for their business.

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What do you think of our logo?

When I first met Craig Percival (Director of then 'TF Woollam Son') in 2010  he asked me what I thought of their logo? What matters is not what I think of it, but whether it really reflects the quality, people and direction of the company - what their clients think of it. As we began to investigate, it was clear that their logo did not reflect the many years of quality workmanship and customer service that had been part of the Woollam story. So we set to work to get to the heart of this 136 year old company.

 

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What do you think of our logo?

When I first met Craig Percival (Director of then 'TF Woollam Son') in 2010  he asked me what I thought of their logo? What matters is not what I think of it, but whether it really reflects the quality, people and direction of the company - what their clients think of it. As we began to investigate, it was clear that their logo did not reflect the many years of quality workmanship and customer service that had been part of the Woollam story. So we set to work to get to the heart of this 136 year old company.

 

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A long and proud history

Woollam has a long and proud history, but their image was letting them down badly. With a mis-matched series of business cards spread across 4 offices in 2 states, they needed consistency badly. They also needed a fresh boost of confidence. Confidence in the great work they were delivering and had been delivering for nearly 100 years. Confidence in how they delivered their messages and to install confidence into their communications.

We work with great people, who are doing really great things - and they constantly inspire us. That’s why we’re committed to helping them get their good stuff out there! Our Elephant Tales will introduce you to the work that goes into their brands.

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