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Before you spend any more money or time on marketing or consultants, spend 10 minutes reviewing this easy-to-follow series and save yourself time and money in any future unplanned design and marketing endeavours.
Once you have these 9 steps in place, everything else will follow more easily. Your direction will be clear, your decisions will be more confident and positive results will follow.
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We are a branding and design agency working with passionate, inspired business owners who have a bigger vision for their business.
What do you think of our logo?
When I first met Craig Percival (Director of then 'TF Woollam Son') in 2010 he asked me what I thought of their logo? What matters is not what I think of it, but whether it really reflects the quality, people and direction of the company - what their clients think of it. As we began to investigate, it was clear that their logo did not reflect the many years of quality workmanship and customer service that had been part of the Woollam story. So we set to work to get to the heart of this 136 year old company.
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What do you think of our logo?
When I first met Craig Percival (Director of then 'TF Woollam Son') in 2010 he asked me what I thought of their logo? What matters is not what I think of it, but whether it really reflects the quality, people and direction of the company - what their clients think of it. As we began to investigate, it was clear that their logo did not reflect the many years of quality workmanship and customer service that had been part of the Woollam story. So we set to work to get to the heart of this 136 year old company.
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A long and proud history
Woollam has a long and proud history, but their image was letting them down badly. With a mis-matched series of business cards spread across 4 offices in 2 states, they needed consistency badly. They also needed a fresh boost of confidence. Confidence in the great work they were delivering and had been delivering for nearly 100 years. Confidence in how they delivered their messages and to install confidence into their communications.
We work with great people, who are doing really great things - and they constantly inspire us. That’s why we’re committed to helping them get their good stuff out there! Our Elephant Tales will introduce you to the work that goes into their brands.
