What Terry Wanted
Terry Ryder is predominantly known for running an online business called Hotspotting.
As part of the research phase, we identified a need to develop a corporate brand: Ryder Property Research
Another brand was also developed that fulfilled a need in the industry: Property U
The research phase identified Terry’s core Brand Values and Brand Personality, which was integral to developing his suite of brands as a strong family with cohesive brand strategy.
What we delivered
We developed a strong suite of brands, with a strong, clean and bold shape at the heart of each icon. Colour coding the different entities ensured each brand has a strong identity, but remained as part of the Ryder Property Group family.
A clear Brand Architecture was important to identify his growth strategy and allow his businesses to work side by side and independently to their relevant audiences.
Ryder Property Research continues to develop their suite of brands and businesses, delivering their research with consistency, authenticity and integrity.
Scope of Work
Brand Identity Design
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