Embarking on a rebrand is not something you want to do every day, but sometimes it is something that is left on the back burner for too long and not addressed – for various reasons! However, there are specific reasons for rebranding that should seriously make you consider rebranding.
If you’ve got that nagging feeling that maybe it’s time to consider refreshing your brand. I’ve identified eight good reasons that may apply to you. These are situations I find businesses in and they all constitute a valid consideration for a time to rebrand in your business.
It’s probably worth pointing out here that re-addressing your branding may not necessarily mean re-creating your whole identity or changing your brand massively. It may mean you just need to develop your brand, manage it better or be more creative in your approach to activation.
8 Reasons for Rebranding
1. You’re Managing Growth or Change
2. You’re Getting Left Behind
3. You Don’t Like Marketing
4. You Hate Your Website
5. You’re Feeling Wishy Washy
6. Or Feeling Overwhelmed
7. You Are Ready to Go Pro
8. Or You’ve Lost Your Way
1. REBRANDING IS IMPORTANT TO MANAGE GROWTH OR CHANGE?
Hopefully, this is you and your business is thriving and growing so much that your brand needs to keep up! Maybe your business is considering branching out into a new demographic. Or perhaps you’re looking at offering new or better products or services. Make sure your brand 100% reflects your product or service. If you’ve experienced some solid growth, perhaps quickly, it’s important to put time into ensuring your brand keeps up with you. If you’re looking at adding new products or shifting direction, don’t forget to take the time to check in with your brand and make sure it reflects your direction, price and quality. You put a lot of heart and soul into what you do so don’t let your brand hold you back.
Our in-depth Brand Clarity Process will uncover essential insights from your customers or clients as to where your true value lies. You’ll get the information you need to take your next growth steps with confidence.
2. GETTING LEFT BEHIND IS THE MOST RELEVANT REASON FOR REBRANDING
Today, the rate of change is phenomenal. What is current one year is almost certainly not going to be as relevant 12 months later – or even less. It is critical, therefore, to allow time and space in your business to step back and assess if your brand is staying up to date. That might mean your visual identity, your approach to marketing, your methods and systems or your adoption of new technology.
The Brand Transformation Process ensures a step-by-step analysis of where you are now, where you want to go and introduce you to new approaches that you can adopt at your own pace without getting overwhelmed by taking on too much change at one time!
3. REBRAND WHEN YOU DO NOT LIKE MARKETING
If you’re one of those people that would rather focus on doing the work more than selling your work, you might be in danger of getting left behind and overtaken by people who have stronger marketing, a louder voice and a stronger brand. When you’re committed to your craft, you might be spending more time DOING your work than PROMOTING it.
Your brand might be letting you down and not showing the world your amazing story, your talent or your ideas. I especially enjoy supporting people in this area because I know – as a creative – what it feels like to just want to get on with doing great work. And it’s the people that are doing the great work that needs to be seen the most. Sometimes it’s the people with the loudest marketing voice that are not doing such great work. That’s not the way it should be.
If you’re one of those people that avoids marketing at all costs, then chances are your brand might be a wee bit neglected. The Brand Transformation Process will help you build confidence in your marketing approach and deliver your business and brand to the people that need you most.
4. HATING YOUR WEBSITE IS AN EXCELLENT REASON TO REBRAND
Are you embarrassed and ashamed to send people to your site because it’s letting you down? You might have had it built by a friend of a friend and realise that now it’s less than capable of doing what you need, or maybe it’s letting you down completely.
We get a small window of opportunity to make a mark in the digital world, and if you don’t have a clear-cut message and a professional brand, you most likely and sending your prospective customers away before you get a chance to have your say. The Brand Transformation Process gives you the clarity in your brand to enable you to build a website that depicts you 100%, so you can connect with and convert your ideal client into your brand advocate.
5. THERE ARE MANY BENEFITS OF REBRANDING IF YOU’RE FEELING WISHY WASHY
If you’re a little tongue-tied when it comes to delivering your elevator pitch, you’re certainly not alone. I know what it feels like to shudder when that dreaded ‘what do you do’ question comes your way. And it’s not that you’re not good at what you do; it’s just that you’re not clear on how to deliver it at the right time. And a brand is evolving, I get that – but you do need to be able to say something that gets you noticed and remembered by the people that are looking for you. Clarity is the key here – and it’s not something that’s easily found by mulling it around in your head.
Our clarity phase in The Brand Transformation Process will help you nail your brand essence and give you that elusive confidence you’re seeking to get your message out there.
6. REBRANDING IS NECESSARY WHEN YOU’RE FEELING OVERWHELMED
If you’ve been seeking for some time to pull your brand story together and you feel like you’re ripped into pieces trying to be organised and get consistency, step back and see what’s right in front of you. When you have lots of ideas and feel passionate about what you do, it’s easy to try to be all things to all people and end up being nothing to nobody. That’s not a nice place to be. Take the time and pick up the courage to ask for some professional help and you will fast-track and streamline your efforts, so you can get on with what you’re good at.
The Brand Transformation Process allows you to see your business and your brand from a higher perspective, giving you fresh insight, simplified processes and a less stressful day!
7. REBRANDING IS IMPORTANT IF YOU ARE READY TO GO PRO
Maybe you jumped into business some time ago and put together a brand that got you off the ground but is not taking you any further. Remember to take time to tune in with your brand once your business takes off and re-invest resources into your brand it ensure it reflects your business now. A professionally designed brand will always stand out above one created by an amateur or a friend.
We have tiered The Brand Transformation process to cater for different stages of business development. Any tier will deliver a professional, targeted brand that will up-level you and your business and your team – taking a huge step forward towards your vision.
8. PURPOSE OF REBRANDING IS TO HELP YOU WHEN YOU HAVE LOST YOUR WAY
Maybe your business is going ok, or maybe it’s firing! but you have kind of lost interest in things. If your heart’s not in the business any more, you might just need to rekindle the passion you once had. Or maybe point your brand in a new direction. A rebrand can help.
The Brand Transformation Process will take you back to uncover the spark that lies beneath what you do and help you rekindle it with renewed vigour and direction. Taking a step back and seeing your business with fresh eyes will allow you to re-address the spark that was there when you set up your business and re-engage with your brand again.
If any of these resonate with you, I’d be delighted to discuss your options, they might be simpler than you think!
If you’d like some honest and impartial advice on your brand email us here.
Find out more about brand development from our article about Brand Visual Identity.