The Brand Blog
Articles, stories and inspiration to support you on your brand building journey
How do you find time to work on your brand?
Want to make space to work on your brand? One of the most common complaints I hear from clients and colleagues is a lack of time to focus on branding and marketing. • They’d rather be doing ‘what they do’ than working on their branding and marketing.• They’re also...
Is your brand letting you down?
When you're committed to your craft or passionate about delivering great work, you might be spending more time DOING your work than you do PROMOTING it. Chances are your brand is letting you down and not showing the world your unique story, your talent or your ideas....
Your brand can be a pillar of safety and certainty in an uncertain world
It seems that every day we wake up to a new challenge in business (and life) right now. With the amount of uncertainty in the world in so many areas, it's no wonder it's causing us stress and doubt. Your brand can be a pillar of safety and certainty in an uncertain...
Why you need a strong & individual Brand Visual Identity
When someone asks me - what do you think of my logo? I always have to ask more questions before I can answer with confidence. Because it’s not about what I think, or even what you think, it’s always about what your customers think. A Brand Visual Identity should be...
The Importance of Organic Social Media in 2021
The importance of organic social media. Regardless of the size of your business, small or large, social media gives you the ability to connect with your customers, increase brand awareness, and establish yourself as an industry expert. If you’re questioning the...
Content Development Process Simplified – The Best Digital Content Strategy
If you’re like many of our clients, you may find the content development process a little overwhelming or intimidating. Where do I start? How do I know if I’m doing it right? Here’s a snapshot of the process to get you...
Focus on what you care about
Sometimes a quote comes along that really jumps out at you. I noticed this quote recently and it resonated with me, and after sharing it with colleagues, it resonated with them too.I think it’s because I, like most people, have a tendency to allow distractions to...
What type of website do you need?
If 'building a website' is on your to-do list, before you do anything, you might want to review this list and get some clarity on exactly what type of website you need. Identifying the type of website you need is crucial because websites serve specific purposes and...
Are you delivering your brand with confidence?
Why a strong and clear brand will help you market your business with more confidence. In meetings where we are discussing marketing, I often find that even though a business owner may be highly accomplished at what they do, and truly capable of delivering outstanding...
Five social media marketing problems that SME business owners face + simple solutions.
The use of various social media platforms by SMEs in their overall digital marketing endeavours continues to increase. While many businesses seem to have figured their way around, others are still wondering what they need to do to get it right. Fortunately, addressing...
With the increase in hacking, website security has never been more important.
With recent events globally, website security has, quite rightly, become top of mind for many. If you have a website, then ensuring your website is as secure as it can be should be top of your to-do list right now. It might not surprise you to find out that there are...
Why is Branding Important? – Why Your Business Needs a Strong Brand
Finding time to work on your own brand is hard, I know. Here Are Some Reasons Why You Might Not be Working on Your Brand. It's important but not 'urgent'. A nice to have, not a must-have. You're not ready … yet – it can wait. You're too busy working on your clients'...
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