The Brand Blog
Articles, stories and inspiration to support you on your brand building journey
It’s time to re-think the way we do business
Part of what we do here at ECD is to help business owners RE-THINK their business approach and never has it been so important to consider re-thinking the way you do business right now. As we navigate our way through one of the most challenging times in history, we are...
5 ways to approach marketing your brand now
Many people I speak to have been sitting politely on the sidelines, feeling uncomfortable about joining in trying to be respectful by not marketing or make a lot of noise in this time. But in reality, now is the time when your customers need you most. Businesses are...
Importance of Brand Authenticity – Why do Authentic Brands Work?
In my role as a brand consultant and creator, I take particular care and pride in developing authentic brands that are authentic and real. We go to great depths to get to know our clients, their work and offering so we can create a brand that truly aligns with them...
8 Reasons for Rebranding. Why it Might be Time to Rebrand?
Embarking on a rebrand is not something you want to do every day, but sometimes it is something that is left on the back burner for too long and not addressed – for various reasons! However, there are specific reasons for rebranding that should seriously make you...
At the heart of every good brand is the truth
An authentic brand tells the truth about who you are, what you do, who you are not and how what you do can help the people that need or want you. It’s what makes you, ‘YOU’ that makes your brand different. Today, more than ever, people will see through businesses and...
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